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October 13, 2005
Now Open: Ethel's Chocolate Lounge
Earlier in the summer, the Gloria Jeans location at Old Orchard closed up shop, to be replaced by a new concept from Mars, Inc. called Ethel's Chocolate Lounge. Well, that new store is now open.
Amy and I checked it out last night. It's much different than our old coffee hangout. First off, much more upscale in nature. For example, 4 small, dinky pieces of chocolate were $6! Are you kidding me? There were couches, tables, and a lot of retro-60s styling. The guy at the counter asked if we had ever been there before, which of course we hadn't. He gave us a little brochure thingy that showed all their flavors, broken down into 5 categories utilizing 3 different types of chocolate... Dark (d), Milk (m), and White (w):
Cocktail
Etheltini (d)
Yum Run (d)
Perfecto Mojito (m)
Champagne Cocktail (m)
Lemon Drop (d)
Chocolapolitan (d)
Mucha Margarita (m)
Classic Cabernet (d)
Truffle
Honey Truffle (d)
Milk Chocolate Truffle (m)
Dark Chocolate Truffle (d)
Espresso Truffle (d)
Pina Colada Truffle (w)
Mint Truffle (d)
Pistachio Truffle (d)
Earl Grey Tea Truffle (m)
Cinnamon Truffle (d)
Ginger Citrus Truffle (m)
Vanilla Truffle (w)
Nut and Caramel
Creamy Caramel (d)
Chewy Caramel (m)
Creamy Caramel (m)
Chewy Caramel (d)
Almond Crunch (d)
Macadamia Crunch (m)
Macadamia Crunch (d)
Pecan Caramel Crunch (m)
Pecan Toffee Crisp (m)
Almond Toffee Crisp (m)
Macadamia Toffee Crisp (m)
Fruit
Coco-Mango Tango (d)
Lemon Merengue (d)
Strawberry Sonata (m)
Banana Bop (d)
Raspberry Rhapsody (m)
Key Lime Limbo (d)
Orange Groove (d)
Coconut Samba (d)
Passion Rumba (m)
Raspberry Peach Fusion (m)
American Pop
Turtlicious (m)
Refresh Mint (d)
Peanut Better (m)
Cinna-swirl (m)
Crispy (m)
Circus Peanut (m)
Miss American Pie (m)
PB&J (m)
You have to love the creative writing that went into this brochure. For example:
here, among the truffles and cocktails, the nuts and caramels, the fruits and familiar favorites, you'll find one very rare and extraordinary ingredient common to every piece of ethel's chocolate: 100% pure chocolate passion. You can see it in the exquisite finish, detect it in the heady aroma, and taste it in every sumptuous and silky, warm-blended bite. We believe you will enjoy these premium chocolates as much as we enjoy making them for you. You love chocolate. We're here to help. Have a chocolate day.
Amy and I didn't actually buy anything during our first visit. I might consider trying their hot chocolate when the weather gets warmer (that should probably only run me like $10 a cup, right?).
Overall, interesting concept. Might work with the rich folks on the North Shore. But I'm not sure the everyman would give it a second look.
Posted by Tannerman at October 13, 2005 10:05 AM | Categories: Now Open | Old Orchard | Pear Lane