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June 29, 2005
From one snooty jewerly store to another
Over in The Park section of Old Orchard, we've recently seen the exit of jewelers Christian Bernard, which had a prominent corner location on the edge of The Park and Hawthorne Way. I remember when my wife and I were shopping for wedding rings, we stopped into this store and did not have a good experience at all. So I don't shed any tears.
However, it appears that we're getting another jeweler in the same space. This time around it's Helzberg Diamonds (formerly known by the more tacky "Jewerly3" name). Oh joy. We also stopped at one of these stores in search of wedding rings. They tried to amaze us with this one diamond by taking us into the "steaming room" to see how reflective it was once it was steam cleaned. And they gave us free coffee. But beyond that, it was a joke. We ended up buying our rings at a local jeweler and have been very happy ever since.
Anyway, like Rogers & Hollands when it was under construction, Helzberg Diamonds has artwork on their construction barricades that tries to tie together the concept of "jewelry" and "carpentry". Yeah, I don't get it either, but it's a cute attempt nevertheless.
Posted by Tannerman at June 29, 2005 04:56 PM | Categories: Coming Soon | Hawthorne Way | Old Orchard | The Park