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May 19, 2005
Signage migration begins at Old Orchard
During a recent trip to Old Orchard, Amy and I noticed that Westfield has begun the promised removal of the word "Shoppingtown" from their branding.
Besides cutting down the official name to something shorter, the new branding also changes the font used to spell the mall name, in this case "Old Orchard." A horizontal white line has also been removed. According to my graphic designer friend Chris Arndt of Arndt Design, "what's distinctive about the new font is the 'r' and 'a'. It's clean and contemporary. Part of the class is going from upper case to title case." So there you have it!
Posted by Tannerman at May 19, 2005 02:34 PM | Categories: Mall Info | Westfield