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May 11, 2005
Westfield Web Watch: Macy's Hate
Since Old Orchard is owned by real estate giant, it's often helpful to keep tabs on what others are saying about the parent company. As it currently stands, Westfield operates more than 120 shopping centers in four countries, providing about 29 million square feet of space. Company trends and observations found elsewhere may add insights to the future of Old Orchard. The Westfield Web Watch is a recurring feature that takes a look at this online conversation!
Pasiphae rants about corporate name changes, namely the renaming of Bon Marché to Macy's, which may foreshadow what we will experience at Old Orchard and the Marshall Field's name. Interestingly, like so many others, the author is not so happy with the whole "Westfield Shoppingtown" branding either:
... And now you're dropping "Bon" all together and just making it Macy's. You know what? I don't want to shop at "Macy's." If I go into your store it will be to shop at the Bon. I'm going to continue to call your store the Bon. Which won't be any different than what I've been calling it these past few years, because I can't think of ANYONE that calls your store by its stupid "official" name in regular conversation. So much for corporate strategy, huh?
It's gonna be an uphill battle to get us to stop calling it the Bon. Just like we refuse to call Southcenter Mall by the ridiculous, [screwed] up name "Westfield Shoppingtown Southcenter" [Seattle, WA]. Nobody calls it that.
Posted by Tannerman at May 11, 2005 06:42 PM | Categories: Other Malls | Westfield