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April 20, 2005
Where is Old Orchard?
Old Orchard is located north of Chicago in the suburb of Skokie, inland of an area that is locally referred to as the "North Shore". Demographics tend to be upscale, with an average household income (HHI) of $110,046 (2001 figures per Polk/MapInfo Target Pro Demographic Analyzer). Comparatively, Chicago's HHI is $83,163, while the national average comes in at $59,148. So, it's without saying that Old Orchard is located in a prime area for retail success.
Located right off of I-94 (Edens Expressway), Old Orchard is roughly 20 minutes from our apartment in Chicago. It's bordered by Old Orchard Road to the north, Skokie Blvd. to the east, and Golf Road to the south. There is no direct access from the west off Lawler Ave. Access to the mall from the Interstate is at the Old Orchard Road exit.
The Center is located on a rectangular plot of land and the main walkways are actually oriented on an angle, following a northeast to southwest direction. Like most regional shopping centers, the core buildings are at the center, while parking lots surround the complex. Most lots are at ground level, however there are also 4 parking garage structures. At Christmastime, it's very hard to find a parking spot at Old Orchard.
The layout of Old Orchard emphasizes the 5 anchor stores it contains: Nordstrom, Saks Fifth Avenue, Bloomingdale's, Lord & Taylor, and Marshall Field's. You'll find these retail giants located at key points throughout the property, somewhat evenly spaced from each other.
Posted by Tannerman at April 20, 2005 08:34 PM | Categories: Mall Info