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April 25, 2005
Unearth a Fossil in Summer 2005
One of the many store additions coming to Old Orchard Center is Fossil, a retailer that specializes in an extensive line of fashion watches sold under their own brands along with some licensed properties, including Emporio Armani and DKNY. The store also sells other odds and ends in the fashion realm such as leather goods, belts, handbags, and sunglasses.
The new store is located in The Park section of the mall in a relatively small space. The corporate office is based in Richardson, TX. Over the past 3 years, watch purchases have accounted for approximately 68-70% of their net sales. At Old Orchard, there is already a Sunglass Hut/Watch Station, so I don't really know how Fossil is going to fit into the mix. It does seem, however, that their product is slightly more upscale.
Posted by Tannerman at April 25, 2005 08:54 AM | Categories: The Park