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April 27, 2005

Sigrid Olsen opening April 28

Another retailer that is opening soon at Old Orchard is Sigrid Olsen, a clothing specialty chain that is owned by Liz Claiborne. Here is the press release which highlights their store opening on April 28. It's interesting to note that the release references the mall as "Old Orchard Center" and not the Westfield-mandated "Westfield Shoppingtown Old Orchard":

Fashion Designer SIGRID OLSEN Announces Opening of Chicago Suburb Store
Tuesday April 26, 3:25 pm ET

NEW YORK, April 26 /PRNewswire/ -- Fashion designer Sigrid Olsen brings her nature-inspired, artful clothing line to the women of the Chicago suburbs with the opening of her store at the Old Orchard Center. Opening on April 28, 2005, the SIGRID OLSEN store is the second in the Chicago area, with the first in Oakbrook Center.

"My goal is to create an uplifting experience for the consumer in an environment designed for meeting her lifestyle needs," says Sigrid. Sigrid knows that women in Chicago are educated about fashion and crave clothes that make them feel confident and feminine.

Showcasing Sigrid's sportswear line in a relaxed, comfortable shopping environment, the store brings to life the company motto of "vision/art/clothing/life" by the artistry and beauty of the space and its contents. Honey stained gauged oak, raw black metal, and woven sisal carpets are paired with antique items, drawing on Sigrid's inspiration from nature.

For Spring/Summer 2005, Sigrid presents a line full of floral prints and garden palettes. Inspired by the act of arranging a bouquet, Sigrid chooses color stories with complementary shades. Silhouettes are modern and feminine, with special attention paid to the must-haves for the seasons - jackets and skirts.

An artist by trade, Sigrid launched her sportswear line 20 years ago and has seen it grow from casual resort wear to a lifestyle collection of year- round sportswear. SIGRID OLSEN is the core of the brand, with an emphasis on coordinated color and novelty driven collections. Collection focuses on quality fabrics and attention to detail, imbued with Sigrid's sense of color. SO be it is the artful evolution of comfort casual with a fresh contemporary spin. All divisions, including SIGRID OLSEN handbags, will be featured in the store.

Old Orchard Center is located at 34 Orchard Center in Skokie IL. Store hours are 10am-9pm, Monday through Friday and 11am - 6pm on Sunday. In addition to the new store, there are twenty-seven SIGRID OLSEN retail stores nationwide. The line is also available at select department and specialty stores.

Source: Sigrid Olsen Press Release

Posted by Tannerman at April 27, 2005 09:57 AM | Categories: News | Pear Lane